Chartered Marketer Dee Blick examines pest controllers’ reports and how to gauge their quality.

Your pest control technician has just completed his inspection of your premises and signed off the report that shows you what he’s accomplished. Depending on the sophistication or otherwise of the system being used, you either get a paper copy of the report or, if it’s in ’the Cloud’, available to you at any time, any place.

What do you do with the report? Give it a cursory glance or study it in some depth? Because if you’re doing the former you are in danger of missing out on some valuable advice and there may even be a need for you to take corrective action.

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